When I explain this I usually call it reverse discrimination, but technically it is just normal discrimination based off race, sex, etc. The only difference is that the discriminators are trying be be anti-discriminatory. There are typically two situations where this occurs. The first one is the times you see commercials where they mltuple families all of different or mixed races just to avoid appearing racist. Instead, they have now been extremely discriminatory becase they just hired multiple people based purely on there race. They probably even filled out one of those applications that state that this company is an equal opportunity employer and does not discriminate based on race, age, gender, etc. Even that is literally what the just did. This situation is constantly occuring withlarger businesses such as walmart when they decide that they will hire a construction crew that is entirely African American. Or better yet, when Barrack Obama became president, I think I was the only person to say, I am glad he won because he appaers to be the better candidate and ran a better campaign, where as the rest if the country gave a unanimous cry of "Finally a black president, First Black President Barrack Obama!". I felt bad for him, the man just worked his ass off and all people have to say is, congratz on being black guy!". That is insanely racist and no one ever notices. As if his being black is going to somehow effect his performance.. Which is what everyone is thinking.. WHICH IS RACIST! On the other hand, the second scenario is even worse. These scenarios typically occur when extremely racist people convince themselves that they are not racist because it makes them feel guilty. For instance, I once heard a conversation where a few older men were discussing how a large number of black families were moving into low income housing, trashing the place, then leaving, letting the government come in and demolish it to rebuild more low income housing for them to move back in and do the same thing. At this point the conversation was not racist, the people involved were black families and the conversation was purely factual. However, their wives immediately just out of their seats to shush them, and I mean literally a ridiculously loud SHHHHhhhh!!! As if some of their black neighbours were hiding out in the potted plants just for such an occasion to leap out and attack them like apes... That is the racism!! No one seems to get it. Better yet, people look at the idea of an all white school, or any segregation in a school as a horrible racist act, but yet now there are an abundance of all black schools, churches, and even communities that are looked upon with pride for their segregation. Thus, Reverse Discrimination..